News, Articles & Knowledge

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed over the years but the search landscape has also welcomed new players that are disrupting the market. In this article, we look at the complexity of the search landscape today and how businesses can adapt to keep reaching their audience and navigate potential future changes. We’ll discuss the following points:

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

Defining an Ideal Customer Profile (ICP) for your business now matters more than ever before. With economic unrest and marketing budgets continuing to be squeezed, focusing on generating and nurturing leads from those that will actually deliver revenue is a cost-efficient, smart strategy.

You can’t possibly target everyone, so clearly defining who falls inside your ICP can ensure everyone from marketing to sales is aligned on your target audience and how to talk to them.

On 5^th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.

Marketing budgets have been through a lot in the past few years! From economic uncertainty to profound changes caused by the pandemic and Artificial Intelligence, CMOs have had to completely rethink how they spend their budgets many times. Marketing departments have been under pressure in many industries to deliver more with less and 2023 seems to have been the culminating point in those years of change.

We’ve explored data from 2023 to understand how marketing budgets have shifted, which channels have grown and which have shrunk to help you strengthen your own digital marketing strategy.

With the complete removal of third-party cookies impending (as mentioned in our top digital marketing trends for 2024), tactics to adapt to these changes are at the forefront of marketeers’ minds. How will this impact digital marketing strategies and businesses?

We answer all these questions in a recent interview between Founder and CEO of Innovation Visual, Tim Butler and our expert colleague, Senior Biddable and Analytics Executive, Kyle Redman, to explore the impact.