News, Articles & Knowledge

From February 1^st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.

Google’s Search Generative Experience (SGE) is a new experimental feature which uses artificial intelligence to create contextual answers to complex questions. This aims to provide new and better defined answers, and bring new opinions and angles to existing queries.

SGE is still in its tentative early stages, and is being created to enhance the user search experience. When using SGE, users will see search results page similar to the ones they are used to, but organised in a new way to help them get more from a single search. In this blog, we explore what we know so far.

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

Reviews are powerful and can have significant influence on the customer purchasing stage directly impacting your sales metrics positively or negatively. Gathering reviews allows businesses to gain new promotional assets, as well as the chance to collate insights directly from the customer.

Understanding how to incorporate customer reviews into your overall strategy is therefore a critical skill – and we have put together this blog post to help you achieve this.

Not a fan of reading? Watch our video interview of Trustpilot’s Partner Manager, Ed Bolton, about the power of reviews.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out.