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Welcome to the future of search! In May 2023, Google unveiled its latest ground-breaking innovation, the Search Generative Experience (SGE). This cutting-edge technology is poised to revolutionise the way we interact with search results and elevate the search engine experience to new heights. With its advanced machine learning algorithms and natural language processing capabilities, SGE aims to provide users with a more intuitive, personalised, and dynamic search experience. Join us as we explore SGE and what this means for the way businesses need to start structuring their information online.

In the ever-evolving landscape of search engine technology, Google has remained at the forefront of innovation, consistently striving to enhance user experience and deliver the most relevant and useful information.

During the yearly Google I/O developer conference, the tech giant revealed upcoming modifications to its already useful content system.

On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

The Statistics

• Zero to 100,000 views on YouTube in just a few months!
• Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
• Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
• Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
• We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
• Users who watched a video on the site are 148% more likely to convert than users who don’t.
• Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.