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On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

The Statistics

• Zero to 100,000 views on YouTube in just a few months!
• Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
• Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
• Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
• We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
• Users who watched a video on the site are 148% more likely to convert than users who don’t.
• Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.