News, Articles & Knowledge

With Influencer Marketing growing as an effective marketing strategy, it’s important to assess whether this could be the right move for your business. According to a HubSpot report 'Influencer marketing yields the highest ROI, along with blogging and social media shopping tools.'

With the potential to transform the way you deliver your marketing, Innovation Visual’s Marketing Manager, Lauren Waterfall recently interviewed Digital Marketing Lead, Vogue Phelps, to gain further insights into this marketing tactic.

Reviews are powerful and can have significant influence on the customer purchasing stage directly impacting your sales metrics positively or negatively. Gathering reviews allows businesses to gain new promotional assets, as well as the chance to collate insights directly from the customer.

Understanding how to incorporate customer reviews into your overall strategy is therefore a critical skill – and we have put together this blog post to help you achieve this.

Not a fan of reading? Watch our video interview of Trustpilot’s Partner Manager, Ed Bolton, about the power of reviews.

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.