News, Articles & Knowledge

We are delighted to announce that Citron Hygiene have chosen to work with Innovation Visual on their new e-commerce site, The Citron Shop.  Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

Wycliffe’s motto is ‘Bold and Loyal’, and we couldn’t be prouder to have been chosen to help them achieve their ongoing business objectives through digital marketing.

Read on to find out why we were chosen and how our dedicated team will help the college to stand out even more in their community as a leader in private education.

It’s 2021, finally…. And after the events of 2020, global and domestic, we could all be forgiven for thinking that the start of a New Year might herald calmer and more familiar waters ahead. After all, we’ve taken the transition to remote working and the digitalisation of our processes and activities in our stride. We’re aware of the ‘new normal’ and have adapted. Haven’t we?

2020 has been the year of digital revolution. While bricks and mortar stores and businesses have been forced to close their doors, customers and consumers have shifted to buying online to meet their needs which in turn has meant businesses have had to adjust where they are focusing their efforts in order to compete. 

For some time now Google Chrome and other browsers like Safari have been rolling out updates which have been increasing the restrictions placed on third party cookies, and even first party cookies to a degree. Safari was one the first to bring in these changes (on a large scale), but they also have less to lose from these kinds of restrictions. And Microsoft Edge, we don’t really care about (we’ll let you look this up).

Soon things are about to change, drastically! Google Chrome is going to start to ‘phase out’ third party cookies, natively. The intention is to do this within two years; however, changes could come sooner.  But what effect will this have on marketers and where will this leave adtech companies which are solely reliant on these cookies to function?

Google have announced that if your page has been listed as a featured snippet on a search result page, then it will no longer also appear as a standard blue link on the first page.

How this will impact your page's rank?