News, Articles & Knowledge

The world of online advertising often incites discussion on the ethical and legal responsibilities that said advertisers should uphold. We are at a pivotal point in online advertising, with lots of challenges being presented through current and upcoming technologies – the metaverse, crypto, NFTs, etc.

Westminster eForum’s recent conference focused on the next steps for regulations governing the online advertising industry within the UK, discussing priorities for the sector, its customers, and the public. I was keen to attend this event to gain further insight into how the UK’s regulatory bodies are operating to ensure a safer, fairer, and more transparent online advertising space. Here are a few key takeaways from the session which will either provoke thought or provide insight on the landscape of online advertising regulation:

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

This article is a guest post provided by Innovation Visual client, Menzies LLP.

In January, we saw some really exciting HubSpot updates that we think will truly help HubSpot users. We explore a few of these updates in more detail below.

2023 is poised to be a year of digital marketing revolution as businesses continue to traverse a post-pandemic digital landscape. Numerous macro-economic changes and significant digital tracking changes, including the Third-Party Cookie phaseout in July 2023 and roll-out of Google Analytics 4, have made digital marketers worldwide reconsider their budgets, strategies, and plans.

Farewell 2022, Hello 2023!

As the New Year draws closer, our CEO, Tim Butler, reflects back on the successes and challenges of 2022.