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In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

On 20^th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

We are thrilled to announce that CGJ Mathias & Son Nurseries has chosen to partner with Innovation Visual to support the growth of their family-run hedging nursery. We are excited to work closely with the team to help them meet their growth goals, through our ongoing digital marketing services. 

The world of online advertising often incites discussion on the ethical and legal responsibilities that said advertisers should uphold. We are at a pivotal point in online advertising, with lots of challenges being presented through current and upcoming technologies – the metaverse, crypto, NFTs, etc.

Westminster eForum’s recent conference focused on the next steps for regulations governing the online advertising industry within the UK, discussing priorities for the sector, its customers, and the public. I was keen to attend this event to gain further insight into how the UK’s regulatory bodies are operating to ensure a safer, fairer, and more transparent online advertising space. Here are a few key takeaways from the session which will either provoke thought or provide insight on the landscape of online advertising regulation:

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

This article is a guest post provided by Innovation Visual client, Menzies LLP.