News, Articles & Knowledge

The sunsetting of Universal Analytics (UA) is upon us, and the introduction of Google Analytics 4 (GA4) is leaving many marketers feeling uncertain and full of questions. We have previously covered the importance of transitioning over to GA4 and how it differs to its predecessor, but what about actually using it?

Having used Universal Analytics for many years, you likely know how to find the data you need in a pinch – source/medium reports, goal completions by page, etc. All of this information is still available within the GA4 interface, either by default or via custom report creations, so we’re going to guide you through everything you need to know to leave you feeling confident that you can find the data you need, come 1^st July 2023.

On 5^th June 2023, Apple announced the release of its Vision Pro device, an augmented reality headset, its first major hardware release in a decade. In 2001, Apple released the iPod. It wasn’t the first MP3 player but the combination of the iTunes free music management software, the innovative wheel and button control saw a whole new product class not simply appear but destroy CD sales. To understand the impact, CD sales peaked in 2002 where they had sold over 650,000,000 but fast forward to 2017 as the adoption of digital downloads increased in popularity, CD sales plummeted to   (around 160,000,000).

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

On 20^th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

We are thrilled to announce that CGJ Mathias & Son Nurseries has chosen to partner with Innovation Visual to support the growth of their family-run hedging nursery. We are excited to work closely with the team to help them meet their growth goals, through our ongoing digital marketing services. 

The world of online advertising often incites discussion on the ethical and legal responsibilities that said advertisers should uphold. We are at a pivotal point in online advertising, with lots of challenges being presented through current and upcoming technologies – the metaverse, crypto, NFTs, etc.

Westminster eForum’s recent conference focused on the next steps for regulations governing the online advertising industry within the UK, discussing priorities for the sector, its customers, and the public. I was keen to attend this event to gain further insight into how the UK’s regulatory bodies are operating to ensure a safer, fairer, and more transparent online advertising space. Here are a few key takeaways from the session which will either provoke thought or provide insight on the landscape of online advertising regulation: