News, Articles & Knowledge

We live in a world that is increasingly physically disconnected and digitally connected. In this environment, an effective community has become an invaluable brand asset, enabling brands to positively connect with and influence their audiences. Community is becoming more prevalent as a tool because, in response to a looming recession, brands are looking for ways to more firmly anchor existing customers to them but also to attract new customers from a wider range of markets. Developing a community that supports, helps and adds value for those audiences is an exceptional way to cut through the noise and drive lasting engagement.

About Doctor.One

Doctor.One’s vision is that everyone should have their own private trusted health professional who knows them, cares about them, and can take charge of their medical care. Their goal is to provide the care of a private doctor to 100 million people around the world by 2040. This ongoing, trusting relationship between the patient and physician is the cornerstone of excellent medical care and the essence of Doctor.One.

After a two-year hiatus, ‘Inbound’ the HubSpot Annual Conference went ahead in Boston, MA this month and four of the Innovation Visual team flew over to make the most of the sessions, networking and learning opportunities.

This month we saw some interesting updates so we’ve put this blog together to dive into more detail about the top product updates and news announced in August.

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.