News, Articles & Knowledge

In a recent episode of ‘Digital Marketing Answered’, Tim Butler, Innovation Visual’s CEO and Founder, interviewed Jonny Kenyon, Head of Marketing at AppCheck. With 80% of the sales process set to happen digitally by 2025 (Gartner), creating engaging content tailored to your audience is crucial. This episode provides valuable insights into marketing technically complex products, emphasising trust, effective communication, and simplification.

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge further to ensure we stay ahead of the game and consistently deliver competitor-beating results for our clients.

On 13^th June 2024, Digital Marketing Executive, Kate Staples, attended Mailchimp’s renowned conference, FROM: HERE, TO: THERE. In this blog, she highlights some key takeaways, including the acceleration of AI and the importance of taking risks in marketing.

The world is shifting considerably and consumer behaviours are shifting with it. People are growing more wary of the information around them; the climate crisis, the cost of living, the rise of artificial intelligence, and many more societal issues are constantly at the back of everyone's minds. We're also witnessing a generational shift as GenZ is entering adulthood and challenging conventional norms and practices. This tidal wave of change is reshaping the way brands connect with their audiences and establish trust.

In the ever-evolving world of digital marketing, lead scoring stands out as a powerful tool that can revolutionise your approach to customer engagement and conversion. By effectively implementing lead scoring, you can streamline your efforts, enhance efficiency, and ultimately drive better results for your business. So, let's dive into the concept of lead scoring, explore its implications, and provide a step-by-step guide on how to adopt this essential strategy moving forward.

It feels like every week, new AI tools are being released, whether it be Google, Open AI or otherwise, but up until now, we have only seen HubSpot dabbling with beta features or side projects like ChatSpot. However, HubSpot have taken a big step forward and introduced their latest hub; Content hub. An AI-powered toolkit that will equip marketeers with all the tools they need to streamline their daily processes.

On 5^th March 2024, Google announced two big algorithm updates: the March 2024 Core Algorithm Update and the March 2024 Spam Update. These updates have been launched as a response to the growing complaints of users regarding spam and low-quality results on Google search. In a post on X (formerly Twitter), Google said the algorithms are “designed to show less content made to attract clicks and more content that people find useful” – Google Search Central.