News, Articles & Knowledge

The Future of Digital Marketing: What to Expect in 2025

06-Jan-2025 14:11:24 | 7 Minute Read

The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.

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Topics: SEO, Website, Our Team, PPC, News, Content, Social Media, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Artificial Intelligence (AI), Data, e-commerce, B2C, AI, search

A Community-Centric Approach to a Fantastic Integrated Campaign - Case Study

01-Oct-2024 11:48:10 | 4 Minute Read

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

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Topics: Website, Technology, PPC, Events, News, Content, Social Media, Awards, Strategy, Digital Marketing, Case Study, Paid Search, Content Strategy & Planning, Lead Generation, Influencer Marketing, Data, B2B, e-commerce, B2C