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How is DeepSeek Disrupting the AI Landscape?

28-Feb-2025 14:12:47 | 6 Minute Read
A futuristic, digitally rendered illustration of a high-tech circular interface with glowing blue and orange lights. At the centre, a neural network-like circuit pattern is displayed, resembling an artificial intelligence (AI) chip. The design includes intricate concentric rings, illuminated pathways, and data-like elements, giving a sense of advanced technology and innovation.

If you thought the AI news in 2024 was overwhelming, get ready for 2025. The first few months have already outpaced last year, with DeepSeek—a Chinese startup—emerging as a strong competitor to major AI models like ChatGPT, Claude, and Gemini.

This blog explores DeepSeek’s innovative approach, its impact on the AI market, and what businesses should know before adopting it.

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Topics: SEO, Technology, PPC, Content, Social Media, Video, Digital Marketing, Paid Search, Content Strategy & Planning, HubSpot, Artificial Intelligence (AI), Personalisation, Data, B2B, AI for lead generation, e-commerce, B2C, AI, Ranking

Ranking for E-commerce in 2025: Navigating the Changing SERPs and Beyond

12-Feb-2025 17:20:41 | 7 Minute Read
E-Commerce in 2025
The e-commerce landscape in 2025 is evolving rapidly, with the SERPs (Search Engine Results Pages) becoming steadily more competitive and complex. As organic reach becomes harder to achieve, businesses need to explore new strategies and channels to maintain visibility, drive traffic, and ultimately increase sales. This blog will explore how e-commerce brands can adapt to these changes by using alternative marketing channels, cutting-edge technology, and personalised experiences to stand out in the crowded online marketplace.
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Topics: SEO, Technology, Content, Social Media, Video, Digital Marketing, Content Strategy & Planning, HubSpot, Personalisation, e-commerce, B2C, AI, Ranking

The Future of Digital Marketing: What to Expect in 2025

06-Jan-2025 14:11:24 | 7 Minute Read
A close-up of a black message board with white letters spelling "#TRENDING". The board has a ribbed texture and a white frame, set against a soft pink backdrop.

The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.

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Topics: SEO, Website, Our Team, PPC, News, Content, Social Media, Strategy, Ecommerce, Digital Marketing, Content Strategy & Planning, HubSpot, Website Development, Artificial Intelligence (AI), Data, e-commerce, B2C, AI, search

A Community-Centric Approach to a Fantastic Integrated Campaign - Case Study

01-Oct-2024 11:48:10 | 4 Minute Read

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

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Topics: Website, Technology, PPC, Events, News, Content, Social Media, Awards, Strategy, Digital Marketing, Case Study, Paid Search, Content Strategy & Planning, Lead Generation, Influencer Marketing, Data, B2B, e-commerce, B2C

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