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The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.

In November 2024, Digital Marketing Lead, Hope Holman and Creative Lead, Miriam Gooch, attended Web Summit’s renowned conference in Lisbon, where the tech world meets. In this blog, they highlight some key takeaways, including innovative updates in the landscape of content creation and AI, and the importance of brand authenticity in a crowded market.

In today’s fast-paced digital world, achieving sustainable growth depends on more than just attracting new customers—it’s about keeping them engaged and maximising their value over time. Rather than chasing quick wins, businesses should focus on cultivating loyal longstanding customer relationships. This guide explores why Lifetime Customer Value (LCV) is crucial, how to calculate it, and practical strategies to make LCV a cornerstone of your business growth plan.

Thriving in the Era of “Less”

As we wrap up 2024, it’s an understatement to say that this year has been marked by change and transformation. When talking to our clients, it’s clear that marketing and revenue leaders have had a tough year in most industries. Working with shrinking budgets but having to adapt to the ‘never normal’ in a landscape that’s constantly shifting has been a never-ending battle.

Today’s e-commerce landscape is more competitive than ever. In a market with rising costs of acquisition and fierce competition, businesses need to be smarter in the way they generate revenue and go beyond just attracting new customers. Instead, capitalising and maximising revenue from existing customers. Two of the most effective strategies for this are upselling and cross-selling.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.