Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.
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Topics:
Technology,
Social Media,
Ecommerce,
The State of Marketing,
Digital Marketing
Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.
Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.
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Topics:
SEO,
Work,
News,
Content,
Ecommerce,
Digital Marketing,
Case Study,
Conversion Rate Optimisation (CRO),
Content Strategy & Planning
It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.
While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.
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Topics:
PPC,
Work,
Strategy,
Ecommerce,
Digital Marketing,
Case Study,
Paid Search,
Conversion Rate Optimisation (CRO),
Effective Search Engine Optimisation (SEO),
Content Strategy & Planning
We are delighted to announce that Citron Hygiene have chosen to work with Innovation Visual on their new e-commerce site, The Citron Shop. Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.
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Topics:
SEO,
PPC,
Work,
Inbound,
Content,
Strategy,
Ecommerce,
Digital Marketing
We are delighted to announce that Snainton Golf Centre Ltd has selected Innovation Visual to deliver on their digital marketing strategy. Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.
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Topics:
Work,
News,
Ecommerce
Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.
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Topics:
PPC,
Strategy,
Ecommerce