News, Articles & Knowledge

We are delighted to announce that Citron Hygiene have chosen to work with Innovation Visual on their new e-commerce site, The Citron Shop.  Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

We are delighted to announce that Snainton Golf Centre Ltd has selected Innovation Visual to deliver on their digital marketing strategy. Working in partnership, we will provide ongoing digital marketing services; helping to grow the business and achieve their goals.

Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.

Announced at ‘Google Marketing Live’ event, along with a whole heap of important updates to the Google ads platform, was ‘Gallery Ads’. This format aims to bring a more interactive and visually appealing results page. Prabhakar Raghavan, SVP of Google Ads and Commerce had this to say, “By combining search intent with a more interactive visual format, gallery ads make it easier for you to communicate what your brand has to offer”.

This week Mailchimp announced that the Mailchimp app will be leaving the Shopify marketplace. After months of reported negotiations between the two companies, the decision to remove the Mailchimp for Spotify integration has transpired after both companies claim they were not willing to compromise on their customers’ privacy.