News, Articles & Knowledge

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.

We were delighted to be asked to work with the Simone Thomas Wellness team earlier this year to provide website development and digital marketing services designed to help them meet ambitious growth goals.

Three of the Innovation Visual team attended the in-person spectacle that is BrightonSEO recently. Brighton SEO is a search marketing conference where like-minded SEOs unite and congregate to discuss the latest insights, trends and tools available. From ecommerce focused speakers and technical SEO data-driven experts to local SEOs, BrightonSEO had a variety of informational teachings on how experts in the field can do things even better.

Google continually updates its algorithms, with core algorithm and general updates happening throughout the year. The latest of Google’s general updates was the spam update, which rolled out on 26th July 2021 and took two weeks to roll out. The update concentrates on backlinks to websites and whether they are spammy or quality links. This article discusses the link spam update, what effect the update could potentially have on your website and how it will impact SEO, how Google may penalise links going forward, why links are so important for SEO, and an action plan to optimise towards the link spam update.