News, Articles & Knowledge

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

In the latest episode of Digital Marketing Answered, Tim Butler, CEO of Innovation Visual, sat down with Professor Paul Watson, Director of the UK's National Innovation Centre for Data, to explore the fundamentals of artificial intelligence (AI) and machine learning. The discussion covered key aspects of AI, including the benefits and risks of large language models (LLMs) like ChatGPT, model bias, and the importance of human oversight in the AI-driven marketing landscape.

Want to listen instead? Find the full interview on apple podcasts here. Prefer Spotify? Listen here instead. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed over the years but the search landscape has also welcomed new players that are disrupting the market. In this article, we look at the complexity of the search landscape today and how businesses can adapt to keep reaching their audience and navigate potential future changes. We’ll discuss the following points:

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

From February 1^st 2024, Google have introduced new authentication requirements for bulk email senders. In this article, we will outline what these requirements are and whether you need to be doing anything about them.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.