News, Articles & Knowledge

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

The Innovation Visual team recently got the chance to attend a great event taking place at the British Library in London, Creative+Opportunity. Organised by Hill+Knowlton Strategies, the event was a brilliant day of networking, talks and discussions with some of the top business voices across the industries concerning the involvement of technology in entertainment, innovation, communication, ingenuity and society at large. The event also explored how to embrace the power of change and opportunity.

I was lucky enough to attend my fifth Brighton SEO conference in September 2019. After attending five times, you would think that should give you a clear view on how it works and whether it works well. Whilst this may be the case, I thought it would be good to share a few thoughts and an honest review on the conference this time round.

September 2019 saw some of the Innovation Visual team return to sunny Brighton for both Measurefest and Brighton SEO. Now in its 20^th year, Brighton SEO is a conference that no SEO professional wants to miss out on – it’s one of the biggest events in the calendar and thousands of search marketers come together to meet and learn. While the conference has come on a long way since the first one held in a room above the pub; the idea behind it is still very much the same. It offers professionals a chance to learn, network and gain practical, actionable tips on how we can improve the work we deliver to our clients back in the office.

The digital marketing landscape is continually changing which is why learning and development is so important to us at Innovation Visual.  Investment in training allows us to keep up to date with key changes to allow us to deliver the very best digital marketing services and results to our clients. It also benefits the people who are at the heart of Innovation Visual; as part of their own personal and professional development.

A long-term client of Innovation Visual; Unily recently held their biggest digital workplace conference yet; Unite. Taking place in New York, some of the Innovation Visual team were lucky enough to attend Unite. It was certainly a jam-packed couple of days with knowledgeable and inspiring keynote speakers presenting. 200 attendees from leading brands around the world gathered to network, share ideas, discuss challenges and learn about digital workplaces and the future of work.

Read on to discover our key take-aways from the two-day event.