News, Articles & Knowledge

So you don't think voice and AI will impact you?

11-Jul-2018 14:13:00 | 1 Minute Read

It is interesting that sometimes I still come across people in marketing that don’t think that either voice technology and / or artificial intelligence will impact them and their approach to digital marketing in any meaningful way. While we can carry on telling people what we think and the progress being made, there is nothing more powerful than people seeing it for themselves. Below are videos showing just two uses of this technology as examples of just how powerful it is becoming.

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Topics: Technology, Events, News

Innovation Visual Host Google Marketing Livestream Event on 10th July

28-Jun-2018 16:01:00 | 2 Minute Read
Innovation Visual are delighted to announce that we will be hosting an exclusive Google Partner Livestream straight from Google’s Marketing Live event in San Jose, California.

Thanks to Innovation Visual’s Google Partner status, we are able to offer businesses in the local area the opportunity to attend the Google Livestream event to find out more about what you should be doing to improve the online performance of your business. This is also being combined with our own presentation on other innovations in digital marketing the savvy marketeer should be aware of.

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Topics: Events

How to bid on competitor terms for Paid Search

08-May-2018 12:33:14 | 4 Minute Read
BrightonSEO April 2018 was once again a success. I came back with lots of ideas and tips from talented digital marketers from across the world! One talk that inspired me was given by Duane Brown, founder at Take Some Risk Inc. in Canada. He demonstrated how bidding on competitor terms can be great for brand awareness and showed how this strategy worked very well for one of his clients in the FinTech industry. 
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Topics: PPC, Events

Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00 | 3 Minute Read

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

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Topics: SEO, PPC, Events

Link Building in the Real World

30-Apr-2018 16:19:00 | 3 Minute Read

The talk that stood out for me at BrightonSEO was ‘Real World Link Building’ by Greg Gifford. Link building is an extremely important part of search engine optimisation. Links to your website show Google that your website has value and this therefore has a positive impact on your search engine rankings (providing the links are good quality and not spammy).

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Topics: SEO, Events

Innovation Visual On Tour! The Team Take a Trip To Poland

26-Mar-2018 11:03:00 | 3 Minute Read

The Innovation Visual team recently enjoyed a trip to Poland to visit our colleague Oktawiusz. On Thursday night, the team headed to Luton airport to begin our Poland adventure. After enjoying the Thursday night M25 traffic, we reached Luton in good time before boarding our flight bound for Katowice International Airport.

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Topics: Our Team, Events