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In today’s fast-paced digital world, achieving sustainable growth depends on more than just attracting new customers—it’s about keeping them engaged and maximising their value over time. Rather than chasing quick wins, businesses should focus on cultivating loyal longstanding customer relationships. This guide explores why Lifetime Customer Value (LCV) is crucial, how to calculate it, and practical strategies to make LCV a cornerstone of your business growth plan.

Thriving in the Era of “Less”

As we wrap up 2024, it’s an understatement to say that this year has been marked by change and transformation. When talking to our clients, it’s clear that marketing and revenue leaders have had a tough year in most industries. Working with shrinking budgets but having to adapt to the ‘never normal’ in a landscape that’s constantly shifting has been a never-ending battle. And you’re not alone! According to Gartner's 2024 CMO Spend Survey, marketing leaders are navigating an "era of less", where the need to optimise every dollar spent is critical.

Today’s e-commerce landscape is more competitive than ever. In a market with rising costs of acquisition and fierce competition, businesses need to be smarter in the way they generate revenue and go beyond just attracting new customers. Instead, capitalising and maximising revenue from existing customers. Two of the most effective strategies for this are upselling and cross-selling.

The modern-day consumer is more connected and online than ever before. This makes customers more demanding as a result, seeking convenience, personalisation and the right message at the right time from brands that they choose to buy from. Various factors such as the covid-19 pandemic, the cost-of-living crisis and new generations entering adult life have led these changes in consumer behaviour, impacting both ecommerce and B2B companies.

In recent months, concerns have been mounting regarding WordPress, a platform that once reigned supreme in the blogging and website creation space. What was once a robust solution for personal blogs and business websites alike now faces multiple crises that call into question its reliability. As technology advances and consumer expectations evolve, WordPress has struggled to keep pace, resulting in a bloated system characterised by excessive plugins and frequent updates that may hinder its performance. In this blog, we delve into the recent security vulnerabilities plaguing WordPress, the internal struggles of its parent company, and the urgent need for businesses to reassess their website platforms.

As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.