Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!
Topics: Google Analytics, Digital Marketing, HubSpot
Each month, HubSpot releases a variety of exciting updates aimed at helping HubSpot users to maximise the potential of its platform. Below, we’ve shared a handful of HubSpot’s August updates that we believe businesses should know. If you’re wondering where July’s updates are, these were mentioned across the June and August updates with HubSpot taking their ‘week of rest’ in July.
Data is a vital part of any business. In marketing, data helps you make better decisions such as budget allocation, evaluating the success of a campaign or activity, and setting an effective marketing strategy.
Most businesses understand they need accurate tracking on their website to make informed decisions and usually focus on platforms like Google Analytics. However, cleansing your HubSpot CRM data is as important as identifying where your traffic came from and you should invest time and resource into eradicating ‘dirty’ data.
Topics: Digital Marketing, HubSpot
Accurate data is critical to make the right decisions in digital marketing. However, comparing data that has been collected within multiple platforms can lead to discrepancies in reported results. This can be frustrating for marketers because it brings a lot of questions. Why is this happening? Is my data accurate? How do I know which platform to trust? In this blog, we’ll cover the reasons behind discrepancies focusing on the most common platforms and where your source of truth should lie for accurate reporting.
Topics: GTM, Google Analytics, Digital Marketing, HubSpot
Each month HubSpot share a range of innovative and exciting new features that they’ve released for HubSpot users. We’ve collated a list of the HubSpot product updates that we think are most vital for businesses to know below.
Every month we review all the newest functionality updates that HubSpot has released to ensure we are completely up to date and can share all the most important and exciting news with you as soon as it is available.
