News, Articles & Knowledge

In the ever-evolving world of digital marketing, lead scoring stands out as a powerful tool that can revolutionise your approach to customer engagement and conversion. By effectively implementing lead scoring, you can streamline your efforts, enhance efficiency, and ultimately drive better results for your business. So, let's dive into the concept of lead scoring, explore its implications, and provide a step-by-step guide on how to adopt this essential strategy moving forward.

It feels like every week, new AI tools are being released, whether it be Google, Open AI or otherwise, but up until now, we have only seen HubSpot dabbling with beta features or side projects like ChatSpot. However, HubSpot have taken a big step forward and introduced their latest hub; Content hub. An AI-powered toolkit that will equip marketeers with all the tools they need to streamline their daily processes.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

Earlier this month, we sent Javier and Vanessa from our MarTech team to Boston to attend HubSpot’s annual conference, INBOUND. Our purpose at INBOUND 2023 was clear: to gather knowledge, strategies, and best practices that would propel how our clients use HubSpot to new heights as well as networking with our international clients and the HubSpot community. We believe in offering our clients nothing but the best, and INBOUND provided us with an unparalleled opportunity to access HubSpot’s latest tools, techniques, and trends which will support our clients with achieving their digital marketing goals.

Your website is your most important digital marketing asset. When you get it right it helps your business grow, from attracting new customers to providing existing customers with an outstanding experience. Choosing the right content management system (CMS) for your website and your business is therefore critical. We see many businesses struggling to achieve their goals because their CMS is holding them back – from slow page loading to obstructive administration to not having the features marketeers need.

Getting the right insights from your data is critical to any CMO or marketing manager. Understanding what works and what doesn’t allows you to make informed decisions on where to spend time, resources, and budget. Sounds easy, right? Well, depending on how you look at your data, the answer might not always be the same, which can get frustrating and confusing!