Data is a vital part of any business. In marketing, data helps you make better decisions such as budget allocation, evaluating the success of a campaign or activity, and setting an effective marketing strategy.
Most businesses understand they need accurate tracking on their website to make informed decisions and usually focus on platforms like Google Analytics. However, cleansing your HubSpot CRM data is as important as identifying where your traffic came from and you should invest time and resource into eradicating ‘dirty’ data.
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Topics:
Digital Marketing,
HubSpot
Accurate data is critical to make the right decisions in digital marketing. However, comparing data that has been collected within multiple platforms can lead to discrepancies in reported results. This can be frustrating for marketers because it brings a lot of questions. Why is this happening? Is my data accurate? How do I know which platform to trust? In this blog, we’ll cover the reasons behind discrepancies focusing on the most common platforms and where your source of truth should lie for accurate reporting.
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Topics:
GTM,
Google Analytics,
Digital Marketing,
HubSpot