As we look back at HubSpot’s annual conference, Inbound 2024, it’s clear that the digital marketing landscape is on the verge of a significant transformation. The buzz surrounding artificial intelligence (AI) continues to grow, with businesses now eager to unlock the power of AI in marketing and in their daily operations. This year has marked a pivotal shift where companies are no longer just dabbling in AI; they’re seeking to integrate it seamlessly into their existing tech stacks. With numerous AI tools released over the past year, the spotlight at Inbound 2024 highlighted how established platforms are embedding AI within their suites rather than releasing separate tools. The introduction of AI Breeze, AI Agents and Co-Pilot exemplifies this trend, showcasing a commitment to enhancing the marketing toolkit available to businesses today.
