News, Articles & Knowledge

You may be aware that Google is planning to update their search algorithm by implementing Core Web Vitals as a search ranking factor, this update was initially scheduled for May 2021, but it has now been pushed back to mid-June 2021. However, it’s well worth being aware of the planned changes so that you can be ahead of the game in managing their potential impact on your website ranking and visibility.

HubSpot announced the launch of their new Hub today. The new HubSpot Operations Hub has been a closely guarded secret and only certain top tier partners, Innovation Visual included, were granted a sneak preview at the new functionality in advance of the launch on 21 April 2021.

At the start of April, Google announced the release of a new algorithm update specifically targeting product reviews. The aim of this update is to improve the quality of content available and help define the most “useful and helpful information possible”, to quote the Google Search Central Blog.

What is the Google Product Review Update?

Late last week Google announced a new algorithm update. Google calls this change an ‘improvement of our ranking systems” and itis specific to product reviews. Google says it is “designed to better reward” those sites that “share in-depth research, rather than thin content that simply summarises a bunch of products”.

This International Women’s Day we wanted to take this opportunity to recognise the women making STEM their own.

As a tech business, we’re very aware that women have moved further into the digital marketing space over the 7 years that Innovation Visual has been around and can see the changes echoed in the wider STEM and digital marketing landscape too. However, all things are still not equal and, in some areas, for example SEO, the workforce is still around 70% male globally (Moz).

We’re interested in how the women working in STEM now see the changes and how their careers have been supported/impacted by the change in gender profile in their chosen fields.

For general reporting and analysis, the HubSpot built-in reports are great! We use them all the time at and they’ve become an invaluable tool for us to use daily. However, with a recent release, we’re now able to expand what we can do with our HubSpot data even further and we’re really excited about it.