News, Articles & Knowledge

The rapid development of SEO as a digital marketing tool has allowed companies to explore more innovative ways to market their products and services online. For that reason, we are excited to share the news with you!

It’s 2021, finally…. And after the events of 2020, global and domestic, we could all be forgiven for thinking that the start of a New Year might herald calmer and more familiar waters ahead. After all, we’ve taken the transition to remote working and the digitalisation of our processes and activities in our stride. We’re aware of the ‘new normal’ and have adapted. Haven’t we?

In the wake of a tumultuous year, the Innovation Visual team simply couldn’t let the opportunity pass to nominate our CEO Tim Butler as Lockdown Leader of the year in the SME National Business Awards 2020.

Find out why we think he deserves to win this prestigious award.

Hello, I’m Hope – one of the recent additions to the Innovation Visual team. I’ve nearly completed two months here already and have kindly been given the opportunity to write a bit about my background and first impressions of the team.

I’m extremely grateful to have not only have been given the opportunity to continue my marketing journey at Innovation Visual during these unprecedented times but to be a part of a team who have all been so welcoming and supportive during the short amount of time, it really has made starting a new job remotely much easier.   

What Is The Google Core Algorithm Update?

You may be aware that, on 3 December 2020, Google released an update to its core algorithm. It is thought that this was a big, global broad core update, more extensive even than the previous core update rolled out earlier this year in May. 

On the 2^nd of September 2020, Google Ads made an announcement that upset a lot of advertisers, it said that, “Starting September 2020, the search terms report will only include terms that a significant number of users searched for, even if a term received a click.”