News, Articles & Knowledge

Acquiring customers is the key to any business that wants to grow; with software-as-a-service (SaaS) businesses the rush to scale to cashflow neutral puts a lot of attention on how this is achieved. Two of the industry’s leading CMOs, Tom Klein from MailChimp and Janine Pelosi from Zoom discussed the considerations at WebSummit 2019. This is what we learnt from this talk and some of our opinions, on the considerations and impacts of changing emphasis between what you may consider sales vs marketing activities in acquiring customers.

Microsoft announced the launch of their Chromium Edge browser at Web Summit in Lisbon on Tuesday 5^th November 2019.

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.

The Innovation Visual team recently got the chance to attend a great event taking place at the British Library in London, Creative+Opportunity. Organised by Hill+Knowlton Strategies, the event was a brilliant day of networking, talks and discussions with some of the top business voices across the industries concerning the involvement of technology in entertainment, innovation, communication, ingenuity and society at large. The event also explored how to embrace the power of change and opportunity.

This year World Mental Health Day lands on 10th October 2019. Organisations such as The Mental Health Foundation, Time to Change and Mind campaign tirelessly to raise awareness of mental health issues and to support individuals and families. Our blog explores how social media and technology can have a profound effect on mental health. 

Innovation Visual continue to sponsor Taekwondo talent, Phoenix Goodman and are delighted to bring you an update on what exciting new opportunities lie ahead for the star.