News, Articles & Knowledge

The modern-day consumer is more connected and online than ever before. This makes customers more demanding as a result, seeking convenience, personalisation and the right message at the right time from brands that they choose to buy from. Various factors such as the covid-19 pandemic, the cost-of-living crisis and new generations entering adult life have led these changes in consumer behaviour, impacting both ecommerce and B2B companies.

In recent months, concerns have been mounting regarding WordPress, a platform that once reigned supreme in the blogging and website creation space. What was once a robust solution for personal blogs and business websites alike now faces multiple crises that call into question its reliability. As technology advances and consumer expectations evolve, WordPress has struggled to keep pace, resulting in a bloated system characterised by excessive plugins and frequent updates that may hinder its performance. In this blog, we delve into the recent security vulnerabilities plaguing WordPress, the internal struggles of its parent company, and the urgent need for businesses to reassess their website platforms.

In today’s rapidly evolving digital landscape, personalisation has become a key element of effective marketing strategies. With the increasing influence of AI, businesses are discovering new ways to tailor their marketing efforts to individual consumer needs and behaviours. In the latest episode of Digital Marketing Answered™, our CEO, Tim Butler has an insightful discussion with Yuwon Song, Sales Director and Head of Business Development at Symanto, as she delves into the intriguing connection between AI and personalised customer interactions.

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.

The Impressive Results:

• 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
• Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.

Read more to see how we made this happen: