News, Articles & Knowledge

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed over the years but the search landscape has also welcomed new players that are disrupting the market. In this article, we look at the complexity of the search landscape today and how businesses can adapt to keep reaching their audience and navigate potential future changes. We’ll discuss the following points:

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

Defining an Ideal Customer Profile (ICP) for your business now matters more than ever before. With economic unrest and marketing budgets continuing to be squeezed, focusing on generating and nurturing leads from those that will actually deliver revenue is a cost-efficient, smart strategy.

You can’t possibly target everyone, so clearly defining who falls inside your ICP can ensure everyone from marketing to sales is aligned on your target audience and how to talk to them.

We are delighted to announce that Adepteq have partnered with Innovation Visual to enhance their digital presence and support their growth. We look forward to helping them achieve their business goals through our comprehensive digital marketing solutions.

We are excited to announce that Connely Roberts Mortgage Services (CR Mortgages) have chosen to partner with Innovation Visual to enhance their digital presence and support their growth in the competitive mortgage services industry. Our team is thrilled to collaborate with them to help achieve their business goals through our comprehensive digital marketing solutions.

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge further to ensure we stay ahead of the game and consistently deliver competitor-beating results for our clients.

On 13^th June 2024, Digital Marketing Executive, Kate Staples, attended Mailchimp’s renowned conference, FROM: HERE, TO: THERE. In this blog, she highlights some key takeaways, including the acceleration of AI and the importance of taking risks in marketing.