We are pleased to announce that our Digital Marketing Executive, Lizzie, has successfully completed the Google Specialist Challenge in completing all 6 AdWords Advertising Exams! Congrats, Lizzie!
This involved achieving over 80% for the Fundamentals, Search, Display, Mobile, Video, and Shopping Advertising exams. Innovation Visual is particularly eager to invest in employee training as a full Google Partner, self-developing and widening our knowledge continuously in digital marketing. Google Partner’s is a Google programme for advertising agencies, digital marketing professionals and other online consultants who manage AdWords accounts.
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We got a letter through from Google today congratulating us on being one of the first Google Partners with Mobile specialisation. It made me think about conversations I am still having with people about mobile web use. Fortunately it doesn't happen very often but there are still some businesses that think that mobile web browsing is still niche. Its not, we have been telling you its not for sometime! If you require any final convincing keep reading.
Topics: Technology, News
We saw today a new style of phishing scam which pretends to be from an energy supplier. With options to see your bill and pay your bill online it can look quite realistic at first glance. However a mouse-over on the links on the page soon reveals that you will be going not to an energy company’s site but some random site that has probably been compromised itself to act as a staging post for stolen data.
Topics: News
We are proud to announce that yesterday Innovation Visuals’ SEO Manager, Oktawiusz, received his Google Squared Online completion certificate, which officially confirms that he passed this online marketing course and was awarded a distinction! This means that he was in the top 10% of students on his cohort! Congratulations!
There have been some recent changes and updates to Google Adwords which were presented at the 2016 Google Summit and are important for digital marketers in order for you to make the most of the new features. Google is continuing to emphasise a ‘mobile-first’ approach, which means that the look of the SERP is changing to make the mobile experience more favourable. Due to these changes, paid adverts need to be adapted to the mobile first world as well, therefore Google has recently announced its new and interesting changes that have been made to Adwords.
