At the beginning of June, Google launched a new tool which will become a useful element of every day work for a number webmasters, web developers, UX designers, SEOs and all of those interested in online technical optimisation. It is called Mobile Website Speed Testing Tool and was released as part of the ‘Think with Google’ project (being a decent source of knowledge on the digital trends by the way).
Brandon Fryer, age 19 is graduating today as a Digital Marketing Apprentice. He has worked extremely hard to get to this position, completing the work required for the apprenticeship some 6 months earlier than required, impressive! Brandon will continue with Innovation Visual as a Junior Digital Marketing Executive and is incredibly driven and hard working, we are very lucky to have him! The Apprenticeship Graduation Ceremony is taking place at the Guildford Cathedral today, a wonderful setting for such a joyous occasion, especially when the sun is out! We hope that Brandon has a brilliant day, he should be very, very proud of himself! Con'GRAD'uations, Brandon!
We are delighted to welcome University of Brighton graduate and viral Facebook success Elizabeth Durley to the Innovation Visual team as our new Digital Marketing Executive.
Lizzie graduated from Brighton University with a degree in International Event Management, but at her time at university discovered her talent in social media marketing, and became extremely successful in creating and growing (rather famous) highly engaging concepts and ideas for social media platforms which racked up 2.5 million followers, and quickly caught the attention of the national newspapers, Channel 4, German and American TV, Actor and comedian Jim Carrey, and several social media marketing companies worldwide.
After graduating from university, Lizzie became self-employed and continue to pursue social media marketing & consultancy for a range of clients including London based Social Media Companies and British comedian Dapper Laughs.
During the course of May, several SEO media outlets, such as Search Engine Journal, who have noticed that Google has increased their character limits for both the Meta Title & Description; this has now been implemented and is visible on SERPs. Longer Meta Title and Description testing was first spotted by Ross Hudgens and then quickly reported by SEM Post and other important digital marketing media websites.
For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.
Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.
