News, Articles & Knowledge

We are excited to announce that Connely Roberts Mortgage Services (CR Mortgages) have chosen to partner with Innovation Visual to enhance their digital presence and support their growth in the competitive mortgage services industry. Our team is thrilled to collaborate with them to help achieve their business goals through our comprehensive digital marketing solutions.

At Innovation Visual, we are passionate about training and are always on the lookout for opportunities to develop our team’s knowledge further to ensure we stay ahead of the game and consistently deliver competitor-beating results for our clients.

On 13^th June 2024, Digital Marketing Executive, Kate Staples, attended Mailchimp’s renowned conference, FROM: HERE, TO: THERE. In this blog, she highlights some key takeaways, including the acceleration of AI and the importance of taking risks in marketing.

The world is shifting considerably and consumer behaviours are shifting with it. People are growing more wary of the information around them; the climate crisis, the cost of living, the rise of artificial intelligence, and many more societal issues are constantly at the back of everyone's minds. We're also witnessing a generational shift as GenZ is entering adulthood and challenging conventional norms and practices. This tidal wave of change is reshaping the way brands connect with their audiences and establish trust.

It feels like every week, new AI tools are being released, whether it be Google, Open AI or otherwise, but up until now, we have only seen HubSpot dabbling with beta features or side projects like ChatSpot. However, HubSpot have taken a big step forward and introduced their latest hub; Content hub. An AI-powered toolkit that will equip marketeers with all the tools they need to streamline their daily processes.

AI is a topic at the forefront of any conversation about digital marketing, with discussions exploring excitement about its possibilities, questions about its limitations and, in some cases, concerns about its implications. This is a form of technology that is becoming increasingly prevalent in day-to-day life, including places of work.  AI technologies such as generative AI – where systems can create text, images and videos based on prompts that are entered in the software – will have a massive impact on the way that businesses operate, and 2023 has seen a rapid increase in discussions and advancements within this space. Not only is there a lot of discussion about embracing these powerful technologies but Government is involved to both promote and regulate.

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity.