News, Articles & Knowledge

In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:

• The challenge of quality traffic acquisition
• Podcasts as a strategic marketing tool
• The power of B2H (Business-to-Human) marketing

With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large volume of users and search queries, it makes sense for your business to advertise on Google Ads to capitalise on this, right? The reality is that this isn’t such a clear-cut answer in 2024, with many factors emphasising the importance of diversifying your advertising portfolio and avoiding the over-reliance of a single platform, whilst continuing to maintain some level of presence on Google Ads where possible.

We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.

Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!

In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.

Remember when search results were made of just 10 blue links? How things have evolved since then! Google search has been transformed over the years but the search landscape has also welcomed new players that are disrupting the market. In this article, we look at the complexity of the search landscape today and how businesses can adapt to keep reaching their audience and navigate potential future changes. We’ll discuss the following points: