News, Articles & Knowledge

IV are Global Agency Awards 2023 Finalists!

31-May-2023 14:52:45 | 1 Minute Read

We are so excited! We've been nominated as finalists in the Global Agency Awards, in their ‘Best Integrated Campaign’ category. This entry highlights our extensive work with Citron Hygiene, supporting their work around period poverty and menstrual equity. 

Read More

Topics: PPC, Events, News, Awards, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

Read More

Topics: SEO, Technology, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

Read More

Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

GA4 – Why you Need it Now & Summary of Recent Updates

27-Jul-2022 16:45:41 | 5 Minute Read

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

Read More

Topics: Technology, News, Google Analytics, Digital Marketing, Paid Search

Freestyle TS Partner with Innovation Visual!

27-May-2022 15:44:37 | 3 Minute Read

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

Read More

Topics: SEO, Work, News, Digital Marketing, Paid Search, Conversion Rate Optimisation (CRO), UX

IV are European Search Awards 2022 Finalists!

25-Apr-2022 16:17:01 | 1 Minute Read

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

Read More

Topics: PPC, Events, News, Awards, Ecommerce, Paid Search, Conversion Rate Optimisation (CRO), Effective Search Engine Optimisation (SEO)