News, Articles & Knowledge

Google Analytics 4 (GA4) is the latest property type available to Google Analytics users and is the successor to the popular Universal Analytics (UA) property. As discussed in our previous blog post, What is GA4 & How Will It Impact Your Business?, GA4 uses an event-based data model to track its user’s actions, and utilises “Data Streams” to connect all your data sources, such as website, iOS or Android apps, into one single property. GA4 aims to be more user-friendly by supplying you with a handful of automatically tracked events and “Enhanced Measurement” tracking, to automatically measure interactions and content on your site, such as file downloads, scrolls, etc., without the need for additional tracking code.

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1^st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

With over 5.2 billion internet users reported in 2021 alone, the online marketplace is unavoidable, as is the need to market effectively to buyers there. Users are constantly browsing the web to find solutions to their problems, needs and challenges; and have innumerable solutions in the form of products and services to choose from. Every business is fighting to be seen by their target customers and, as there are now over 2 billion websites online, the competition to win greater amounts of that digital business is fierce.