The digital marketing industry is poised for transformative changes as we move into 2025. With significant advancements in AI, evolving consumer behaviours, and shifting priorities in data privacy and personalisation, marketers must adapt to stay competitive. Following 2024’s focus on doing more with less, 2025 is likely to continue on the same path with accelerated technological change. This blog explores key trends identified by our team of experts in Digital Marketing including MarTech, SEO and Biddable Media, offering valuable insights to help you and your business prepare for the future.
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Topics:
SEO,
Website,
Our Team,
PPC,
News,
Content,
Social Media,
Strategy,
Ecommerce,
Digital Marketing,
Content Strategy & Planning,
HubSpot,
Website Development,
Artificial Intelligence (AI),
Data,
e-commerce,
B2C,
AI,
search
In November 2024, we sent three members of our Client Services team, Vogue, Kate and Hope to the B2B Marketing Expo at Excel in London. In this blog, we highlight some of the key takeaways, including:
- The challenge of quality traffic acquisition
- Podcasts as a strategic marketing tool
- The power of B2H (Business-to-Human) marketing
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Topics:
SEO,
Website,
Our Team,
PPC,
Events,
News,
Content,
Strategy,
Digital Marketing,
Paid Search,
Content Strategy & Planning,
Artificial Intelligence (AI),
Data,
B2B,
AI,
B2B Marketing Expo
With approximately 8.5 billion searches per day, it’s no secret that Google dominates the search engine space. With such a large volume of users and search queries, it makes sense for your business to advertise on Google Ads to capitalise on this, right? The reality is that this isn’t such a clear-cut answer in 2024, with many factors emphasising the importance of diversifying your advertising portfolio and avoiding the over-reliance of a single platform, whilst continuing to maintain some level of presence on Google Ads where possible.
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Topics:
Technology,
PPC,
Content,
Strategy,
Digital Marketing,
Paid Search,
Google
We are proud to announce that we are finalists in not one but two categories this year at the UK Agency Awards: Best Integrated Campaign and Best Agency Culture! The featured campaign was for our long-standing client, Joseph's Wigs. Our approach centred on building a vibrant community, prioritising customer well-being and engagement, and addressing the emotional needs of our audience. This focus not only fostered strong connections but also drove significant growth in both engagement and sales.
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Topics:
Website,
Technology,
PPC,
Events,
News,
Content,
Social Media,
Awards,
Strategy,
Digital Marketing,
Case Study,
Paid Search,
Content Strategy & Planning,
Lead Generation,
Influencer Marketing,
Data,
B2B,
e-commerce,
B2C
Our world is getting more complex and this trend is affecting how we do marketing. Channels are multiplying, platforms and trends constantly evolving which has impacted the consumer’s buying journey. We are in the age of the never normal. Whether your business is B2B or B2C, your consumers need more touchpoints before they make a decision and their journey can be a bit of a mess to track and map!
In this blog, we’ll review how the buying journey has evolved for B2B and B2C and provide some tips on how your business can adapt to keep reaching your audience effectively.
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Topics:
SEO,
Website,
Technology,
PPC,
News,
Content,
Social Media,
Strategy,
Ecommerce,
Digital Marketing,
Paid Search,
Content Strategy & Planning,
UX,
Lead Generation,
ABM,
Google,
Personalisation,
Email,
Digital Marketing Answered,
Data,
B2B
We are excited to share the incredible results we've achieved for flooring specialist, Absolute Flooring, a family-run flooring specialist, through a targeted digital marketing strategy. Using a multi-channel approach with a strong focus on paid advertising, we delivered exceptional growth for their business.
The Impressive Results:
- 168% increase in leads in just 3 months – delivering a consistent flow of high-quality prospects.
- Ad conversion rate of nearly 9% – more than doubling the industry average of 4.26%.
Read more to see how we made this happen:
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Topics:
Website,
Technology,
PPC,
News,
Content,
Strategy,
Digital Marketing,
Case Study,
Content Strategy & Planning,
Google,
B2B