News, Articles & Knowledge

How to bid on competitor terms for Paid Search

08-May-2018 12:33:14 | 4 Minute Read
BrightonSEO April 2018 was once again a success. I came back with lots of ideas and tips from talented digital marketers from across the world! One talk that inspired me was given by Duane Brown, founder at Take Some Risk Inc. in Canada. He demonstrated how bidding on competitor terms can be great for brand awareness and showed how this strategy worked very well for one of his clients in the FinTech industry. 
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Topics: PPC, Events

Working in Digital Marketing Webinar – The Future’s Bright

04-May-2018 12:28:00 | 1 Minute Read

In today’s digital first economy, marketing is at the forefront of new technology and techniques. The opportunity for a career in Digital Marketing is something that not all university students are aware of.

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Topics: SEO, PPC, Work

Why BrightonSEO is no longer just an SEO conference and why this is good news!

03-May-2018 14:28:00 | 3 Minute Read

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.

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Topics: SEO, PPC, Events

How Can Digital Marketing Help Grow Your Business?

16-Mar-2018 17:15:46 | 5 Minute Read

Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis.

In the UK, 70% of adults access the internet on-the-go using their mobile phone. People are now accessing content via digital devices more and more. It is important for businesses to embrace this change and adapt their marketing strategy to make the most of the changes.

By 2020, it is predicted that companies will spend 75% of their total marketing budget on Digital Marketing. Failure to appreciate and act on the growth of digital marketing will leave businesses behind their competitors who are investing in this area and are already seeing the benefits.

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Topics: SEO, Technology, PPC

Innovation Visual Assist Learn 2 Paddle Board in Creating a Directory for Keen Paddle Boarders

15-Mar-2018 17:34:23 | 1 Minute Read

The Team at Innovation Visual are excited to start working with Learn 2 Paddle Board, a paddleboarding school directory that allows paddleboard enthusiasts to find local schools for paddle boarding lessons.

With a paddle board of our own in the office, there was certainly a buzz amongst the team when it came to starting working with L2PB!

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Topics: SEO, PPC, Work

Innovation Visual Help PedalCover Bike to Success

15-Mar-2018 17:30:50 | 2 Minute Read

The Innovation Visual team are pleased to work with PedalCover, an award winning, combined home and bike insurance provider based in Swansea.

With a couple of very keen cyclists in the Innovation Visual office, who are customers of PedalCover themselves, there is certainly a lot of excitement amongst us about working with PedalCover.

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Topics: SEO, PPC, Work