News, Articles & Knowledge

How Much Does a Click Cost? (in Paid Search!)

18-Apr-2016 09:37:17 | 1 Minute Read


We frequently get asked by prospective clients about how much does paid search advertising cost. Google Adwords and Bing are very popular and effective ways to find and engage with potential customers. When we answer the question on cost with the phrase 'it depends' we have to put this into context.

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Topics: PPC

Important changes to your Google Adwords account

11-Mar-2016 00:00:04 | 1 Minute Read

Google has announced that search results pages on the desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.

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Topics: PPC, News

Google Side Ads Removed: What does it mean for advertisers?

22-Feb-2016 00:00:39 | 1 Minute Read

Google has now removed the right-hand side ads on the desktop results pages, a feature that has been with us since the system started. The new ad layout sees up to 4 ads at the top and up to 3 ads below the organic results. This means that the total number of paid ads showing on a results page has just dropped from 11 to 7, but the positioning of these ads is much more significant as to how advertisers can choose to react to the changes.

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Topics: PPC, News

The Grass is Always Greener with GrassTiger

08-Dec-2015 16:53:53 | 1 Minute Read

Innovation Visual are very proud to announce another awesomely exciting project that we have been working on these past few of months.

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Topics: Website, PPC, Work

Architecture Live Builds Awareness with Search Marketing

19-Oct-2015 13:44:03 | 1 Minute Read

Leading architects in Surrey ArchitectureLive have started working with Innovation Visual to boost their search marketing. ArchitectureLive provide both private and commercial architecture services across the South of England. Their growth has been fuelled by their excellent reputation and recommendations from previous clients. As the business continues to grow they decided that they needed to boost their profile online and specifically when people are searching for services they provide on search engines like Google & Bing.

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Topics: SEO, PPC, Work, News