Innovation Visual are pleased to announce that we are now providing digital marketing services for Surrey-based fitness company BodyUK, founded by Jem Scragg. Jem is driven by a contagious enthusiasm and aims to help empower people to lead a healthier lifestyle and get back into shape.
There have been some recent changes and updates to Google Adwords which were presented at the 2016 Google Summit and are important for digital marketers in order for you to make the most of the new features. Google is continuing to emphasise a ‘mobile-first’ approach, which means that the look of the SERP is changing to make the mobile experience more favourable. Due to these changes, paid adverts need to be adapted to the mobile first world as well, therefore Google has recently announced its new and interesting changes that have been made to Adwords.
The recent high profile failures of menswear retailer Austin Reed and the failure today of the administrators at BHS (British Homes Stores in the old days!) to find a buyer for this struggling business, have seen their digital sales performance highlighted as a major part of their decline. Industry commentators have said that their digital offering just wasn’t up to the standard today’s consumers demand.
Topics: PPC
We frequently get asked by prospective clients about how much does paid search advertising cost. Google Adwords and Bing are very popular and effective ways to find and engage with potential customers. When we answer the question on cost with the phrase 'it depends' we have to put this into context.
Topics: PPC
Google has announced that search results pages on the desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.
Google has now removed the right-hand side ads on the desktop results pages, a feature that has been with us since the system started. The new ad layout sees up to 4 ads at the top and up to 3 ads below the organic results. This means that the total number of paid ads showing on a results page has just dropped from 11 to 7, but the positioning of these ads is much more significant as to how advertisers can choose to react to the changes.
