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Another year, another win for our incredible team at Innovation Visual. This year, we are finalists in the European Search Awards, in their ‘Best Use of Search – eCommerce’ category. This entry highlights our extensive work with Joseph’s Wigs. Whether it's for a medical reason or even fashion, they offer wigs perfect for a variety of situations. The company has a great message and supports people facing medical hardships, and we couldn't be more proud to support them.

Google recently announced the planned retirement of its Universal Analytics properties within the Google Analytics platform, which are currently due to stop collecting data as of 1^st July 2023. Moving forward, Google Analytics 4 (GA4) properties will become the only property choice on the platform. Whilst this change may seem like a long way off, it is vital to begin your preparation and planning now to ensure your company isn’t adversely impacted come July 2023.

It’s not always easy to see the wood for the trees and often, day to day, incremental changes aren’t visible. It’s not until you take a step back that you can see the true scale of what has been achieved over a period of time.

While we measure and report every month for all our clients, the results achieved for Joseph’s Wigs are particularly noteworthy when comparing year on year growth.

With over 5.2 billion internet users reported in 2021 alone, the online marketplace is unavoidable, as is the need to market effectively to buyers there. Users are constantly browsing the web to find solutions to their problems, needs and challenges; and have innumerable solutions in the form of products and services to choose from. Every business is fighting to be seen by their target customers and, as there are now over 2 billion websites online, the competition to win greater amounts of that digital business is fierce.

We were delighted to partner with Axtell, suppliers of products and services to the construction industry, recently to deliver ongoing digital marketing services and help them achieve their ambitious growth goals. The IV team has been working with Axtell for a number of months now and have made some significant progress for our new client. Here’s a bit more about Axtell, what we’ve achieved for them so far and our objectives going forward.

We are very happy that The Recruitment Consultancy chose to partner with Innovation Visual to support their digital marketing strategy. Our team have been working closely with this exceptional business to meet their growth objectives by driving leads and increasing conversions through the implementation of a carefully-targeted digital marketing strategy.