The world of digital marketing can be complex and with so much advice and information out there it can be challenging to know whether you’re doing the right thing for the best results and ROI.
To help you focus on the right things that are going to help you deliver better results., The Innovation Visual team have compiled our top digital marketing tips (or commandments) to steer you in the right direction.
Innovation Visual are pleased to announce that we are now working with ETC Hospitality to provide ongoing digital marketing services.
The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.
Topics: SEO, PPC, Inbound, Social Media
Shopping campaigns are a vital tool in the PPC arsenal of almost all e-commerce businesses. Not only do shopping campaigns provide a highly effective ad format, which highlights the visual aspect of a product, they are also highly automated, making them reactive and responsive. However, because they are so automated, the user also has far fewer options when it comes to targeting, in comparison to standard search ads. This can be of benefit though, as Google will use all the tools at its disposal to display an ad to the people searching for the right query and the right product at the right time.
If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.
Google has always put the user front and centre of all their strategies and the latest revamped look of how Google's mobile search listings appear is no different. Read on to find out about the latest changes in design.
