Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye catching, entertaining and informative. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly in a far more engaging way than having them read an article.
Shopping campaigns are notoriously hard to maintain and can be difficult to get a good result from. However, when done correctly shopping ads can dramatically increase conversions and increase your ROI.
Topics: PPC
So, you’ve prepared your Shopping feed, set up your campaign structure, written your descriptions, allocated your budget and double checked everything. However, after clicking ‘Enable’, you start receiving notifications about product feed errors and disapprovals - what’s gone wrong?
Google has done it again and as you’re probably aware, Google loves to update Google ads all the time with some updates being bigger and better than others…
Hi, my name is Charlie and I have just finished my first week at Innovation Visual. With a year of experience already in marketing, I decided that it was time for a change to focus my career In perusing something I enjoy…Paid search!
As the busy retail period creeps up on us, there are some important things to consider when thinking about your Digital Marketing strategies. Gone are the days that consumers would just shop in the month leading up to Christmas. Christmas mania has taken over to become a whole season from September right through to January. Preparing your Digital Marketing strategies in time for the boom is imperative to success and Christmas cheer.
