News, Articles & Knowledge

Today it was announced that Google AdWords, the backbone of most people’s paid search programmes, is being renamed/rebranded to Google Ads. It’s a nice logo redesign and is certainly more modern, but more importantly, does this have any inherent importance to you as an advertiser? We think it does.

Remote attacks are becoming an increasing threat to businesses. They are usually carried out through email and/or online accessible systems. This type of fraud is described as ‘phishing’, as the bait is normally contained within a false email or harmful link, that if opened, responded to or clicked upon can either extract information from your systems or alternatively lead you to a page that requests you to fill in private information, such as your username and password for an account.

This was my 4th BrightonSEO attendance during last two years; I found this edition really interesting and much better (for myself) than the one that took place in Autumn 2017.

The fact is that when you come down to Brighton to be a part of the biggest digital marketing conference in Europe, you will always get high quality takeaways which help you gain a better understanding of the whole digital landscape. There is one interesting thing to mention here – even if the event has an SEO element within its name, it is no longer only about SEO and I believe that it is not just SEO professionals who should prioritise attending.