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How is DeepSeek Disrupting the AI Landscape?

28-Feb-2025 14:12:47 | 6 Minute Read
A futuristic, digitally rendered illustration of a high-tech circular interface with glowing blue and orange lights. At the centre, a neural network-like circuit pattern is displayed, resembling an artificial intelligence (AI) chip. The design includes intricate concentric rings, illuminated pathways, and data-like elements, giving a sense of advanced technology and innovation.

If you thought the AI news in 2024 was overwhelming, get ready for 2025. The first few months have already outpaced last year, with DeepSeek—a Chinese startup—emerging as a strong competitor to major AI models like ChatGPT, Claude, and Gemini.

This blog explores DeepSeek’s innovative approach, its impact on the AI market, and what businesses should know before adopting it.

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Topics: SEO, Technology, PPC, Content, Social Media, Video, Digital Marketing, Paid Search, Content Strategy & Planning, HubSpot, Artificial Intelligence (AI), Personalisation, Data, B2B, AI for lead generation, e-commerce, B2C, AI, Ranking

Ranking for E-commerce in 2025: Navigating the Changing SERPs and Beyond

12-Feb-2025 17:20:41 | 7 Minute Read
E-Commerce in 2025
The e-commerce landscape in 2025 is evolving rapidly, with the SERPs (Search Engine Results Pages) becoming steadily more competitive and complex. As organic reach becomes harder to achieve, businesses need to explore new strategies and channels to maintain visibility, drive traffic, and ultimately increase sales. This blog will explore how e-commerce brands can adapt to these changes by using alternative marketing channels, cutting-edge technology, and personalised experiences to stand out in the crowded online marketplace.
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Topics: SEO, Technology, Content, Social Media, Video, Digital Marketing, Content Strategy & Planning, HubSpot, Personalisation, e-commerce, B2C, AI, Ranking

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