Video is one of the most powerful forms of media when it comes to engaging people. A well-made video can be eye catching, entertaining and informative. One of the standout advantages of video is the ability to present a large amount of information to the viewer quickly in a far more engaging way than having them read an article.
Although SEO principles are roughly the same globally, companies that apply the same strategy for different countries are bound to fail. The reason is that populations are different and will value different things compared to other markets.
Topics: SEO
September 2018 saw the team from Innovation Visual return to BrightonSEO. For some members of the team it was their first time attending whilst a couple of members of the team have been numerous times. BrightonSEO is a particularly valuable conference that can enhance our skills as digital marketeers as well as improve the service we provide to our clients. The conference offers talks from industry professionals that give important insight into what is going on in the digital and search marketing world right now.
As the busy retail period creeps up on us, there are some important things to consider when thinking about your Digital Marketing strategies. Gone are the days that consumers would just shop in the month leading up to Christmas. Christmas mania has taken over to become a whole season from September right through to January. Preparing your Digital Marketing strategies in time for the boom is imperative to success and Christmas cheer.
Identifying the intentions behind a user’s search intent can be incredibly difficult. However, deciphering it can have a huge impact on your SEO and even increase the quality of your keyword research.
Topics: SEO
Ever wondered what those little messaging applications that pop up when you go onto a website are? Well, they are chatbots.
Topics: SEO, Website, Technology
