At Innovation Visual, training is something that we are really focused on. Training is not only beneficial for our own personal development as digital marketeers, but also for the service we provide to our clients. Constantly striving to improve helps us to provide even more effective digital marketing services to our clients. That’s why we attend BrightonSEO, Europe’s largest search marketing conference held in (you guessed it) Brighton twice a year.
Topics: SEO
The talk that stood out for me at BrightonSEO was ‘Real World Link Building’ by Greg Gifford. Link building is an extremely important part of search engine optimisation. Links to your website show Google that your website has value and this therefore has a positive impact on your search engine rankings (providing the links are good quality and not spammy).
The Innovation Visual team are pleased to announce that we are now working with Dudley Industries, who specialise in the manufacture of high quality hygiene products built to address specific requirements. The company has been operating for over 70 years from its base in Lancashire, which is a testament to the quality of the products they produce.
In addition to already being a Google Partner, Bing Partner and HubSpot Partner, Innovation Visual have added to our online marketing accreditations by recently becoming a Trustpilot Partner.
Uploading images without taking the importance of Alt text into consideration can have a negative impact on your websites SEO. Search engines, such as Google and Bing, crawl web pages and are unable to understand image files unless an alt tag has been set.
Topics: SEO
Technology is constantly advancing, and this is changing the way people interact with content and advertising on a day-to-day basis.
In the UK, 70% of adults access the internet on-the-go using their mobile phone. People are now accessing content via digital devices more and more. It is important for businesses to embrace this change and adapt their marketing strategy to make the most of the changes.
By 2020, it is predicted that companies will spend 75% of their total marketing budget on Digital Marketing. Failure to appreciate and act on the growth of digital marketing will leave businesses behind their competitors who are investing in this area and are already seeing the benefits.
Topics: SEO, Technology, PPC
