So the time has come, when not only your inbound link profile can significantly damage your website’s organic rankings, but also how you link externally. Google has just started to send multiple Manual Action notifications to webmasters, regarding unnatural outbound linking, which violates Google’s Webmaster Guidelines.
Topics: SEO
Leading international technology company BrightStarr have today launched a Spanish language version of their Unily.com website on the sub-domain es.unily.com. Unily is the leading cloud intranet solution based on the Microsoft enterprise technology stack. Or as they would say in Spain, it is the "solución en nube líder intranet basado en la pila de tecnología de la empresa Microsoft".
For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.
Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.
Following the recent Burj Khalifa Google update, there has been a rise in spam and even hacked content on Search Engine Results Pages (SERPs). Google officials are saying that this sudden increase in malware-infected results is not down to the recent updates that have been undertaken on the Google algorithm. So, what is causing this to happen and why should we be worried about this? Obviously, we should to be worried about this, as no one wants to come back from their weekend off and find out that their website has been compromised by cyber criminals. As well, this is extremely harmful for SEO, as Google penalises your website because of this, and displays a ‘This site may be hacked’ message on your search results. Not only will this affect how many people visit your website, it will also affect your effective SEO, as Google will be reluctant to show results that do not provide users with relevant content, and especially if the content has been hacked in the past.
Topics: SEO
Ever since Google released their “Pigeon” update back in 2014, Geographical search has become an essential subject for all SEO professionals and webmasters to consider. And the importance of local SEO has continued growing since.
The ‘Pigeon Update’ was an entirely new algorithm that was first released on the 24th July, 2014. Its purpose is to accurately provide more relevant local search results, whilst also adhering to the more traditional ranking signals.
At the very beginning of 2016, while all the webmasters and SEOs were patiently waiting for something that could potentially be the next generation of the Penguin update (which is known as an anti-spamlink part of search engine ranking modifications), we all have become witnesses of something that undoubtedly will remain a historical event in Google’s algorithm update continuity. This was a series of core algorithm updates, which was responsible for considerable SERPs fluctuations in the first two weeks of January. They were described by Algoroo tracking tool as the biggest ever.
