News, Articles & Knowledge

As the New Year ever so slowly creeps up on us, we remember all of our best memories and successes from 2015. For businesses, they may be thinking about how many sales they achieved this year, as well as how much profit they received. I wonder though, are they thinking about how many links they got this year?

As much as profit and sales are indicators of a business's success, many companies forget about how important building valuable links are to a business and overall prominence within organic search. Being one of the most crucial elements of Search Engine Optimisation (SEO), the quality of your websites link profile is one of the many ranking factors Google uses to decide your position on relevant results pages.

Leading architects in Surrey ArchitectureLive have started working with Innovation Visual to boost their search marketing. ArchitectureLive provide both private and commercial architecture services across the South of England. Their growth has been fuelled by their excellent reputation and recommendations from previous clients. As the business continues to grow they decided that they needed to boost their profile online and specifically when people are searching for services they provide on search engines like Google & Bing.

Wetsuits for ducks – what do you mean?

We often see emails from anonymous ‘online marketing businesses’ promising guaranteed top ten rankings. While most of these emails come from these anonymous entities in India and the US recently a client had a direct approach from a UK company saying they could guarantee top of Google positions, for a fixed cost and quoted one of their clients in their email. They even stated the keyword that a current client was number one of Google for. And you know what, they were. So they must be great yeah?