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If you have ever undertaken any activities which were to boost your local SEO, you certainly know that it is essential for any business to setup and administrate the Google My Business page. With over 72% of global market share, Google remains a true leader of search engine market, so it is no surprise that most of us want to be a part of its extensive worldwide network and optimise the local listings as much as possible. In addition to this, the second party actively ensures that the users are happy. Introducing the freshest update for Google My Business service…

At the beginning of June, Google launched a new tool which will become a useful element of every day work for a number webmasters, web developers, UX designers, SEOs and all of those interested in online technical optimisation. It is called Mobile Website Speed Testing Tool and was released as part of the ‘Think with Google’ project (being a decent source of knowledge on the digital trends by the way).

During the course of May, several SEO media outlets, such as Search Engine Journal, who have noticed that Google has increased their character limits for both the Meta Title & Description; this has now been implemented and is visible on SERPs. Longer Meta Title and Description testing was first spotted by Ross Hudgens and then quickly reported by SEM Post and other important digital marketing media websites.

So the time has come, when not only your inbound link profile can significantly damage your website’s organic rankings, but also how you link externally. Google has just started to send multiple Manual Action notifications to webmasters, regarding unnatural outbound linking, which violates Google’s Webmaster Guidelines.

Leading international technology company BrightStarr have today launched a Spanish language version of their Unily.com website on the sub-domain es.unily.com. Unily is the leading cloud intranet solution based on the Microsoft enterprise technology stack. Or as they would say in Spain, it is the "solución en nube líder intranet basado en la pila de tecnología de la empresa Microsoft".

For many businesses, big and small, gaining high local rankings is critical to driving quality traffic to their site.

Over the past couple of years, Google has refined the local SEO ranking algorithm. And while like many aspects of search engine optimisation, gaining quality local web traffic requires a holistic approach, there are some things you can do to improve your chances of gaining local search traffic.