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Following the recent Burj Khalifa Google update, there has been a rise in spam and even hacked content on Search Engine Results Pages (SERPs). Google officials are saying that this sudden increase in malware-infected results is not down to the recent updates that have been undertaken on the Google algorithm. So, what is causing this to happen and why should we be worried about this? Obviously, we should to be worried about this, as no one wants to come back from their weekend off and find out that their website has been compromised by cyber criminals. As well, this is extremely harmful for SEO, as Google penalises your website because of this, and displays a ‘This site may be hacked’ message on your search results. Not only will this affect how many people visit your website, it will also affect your effective SEO, as Google will be reluctant to show results that do not provide users with relevant content, and especially if the content has been hacked in the past.

Ever since Google released their “Pigeon” update back in 2014, Geographical search has become an essential subject for all SEO professionals and webmasters to consider. And the importance of local SEO has continued growing since.

The ‘Pigeon Update’ was an entirely new algorithm that was first released on the 24^th July, 2014. Its purpose is to accurately provide more relevant local search results, whilst also adhering to the more traditional ranking signals.

At the very beginning of 2016, while all the webmasters and SEOs were patiently waiting for something that could potentially be the next generation of the Penguin update (which is known as an anti-spamlink part of search engine ranking modifications), we all have become witnesses of something that undoubtedly will remain a historical event in Google’s algorithm update continuity. This was a series of core algorithm updates, which was responsible for considerable SERPs fluctuations in the first two weeks of January. They were described by Algoroo tracking tool as the biggest ever.

As the New Year ever so slowly creeps up on us, we remember all of our best memories and successes from 2015. For businesses, they may be thinking about how many sales they achieved this year, as well as how much profit they received. I wonder though, are they thinking about how many links they got this year?

As much as profit and sales are indicators of a business's success, many companies forget about how important building valuable links are to a business and overall prominence within organic search. Being one of the most crucial elements of Search Engine Optimisation (SEO), the quality of your websites link profile is one of the many ranking factors Google uses to decide your position on relevant results pages.

Leading architects in Surrey ArchitectureLive have started working with Innovation Visual to boost their search marketing. ArchitectureLive provide both private and commercial architecture services across the South of England. Their growth has been fuelled by their excellent reputation and recommendations from previous clients. As the business continues to grow they decided that they needed to boost their profile online and specifically when people are searching for services they provide on search engines like Google & Bing.

Wetsuits for ducks – what do you mean?

We often see emails from anonymous ‘online marketing businesses’ promising guaranteed top ten rankings. While most of these emails come from these anonymous entities in India and the US recently a client had a direct approach from a UK company saying they could guarantee top of Google positions, for a fixed cost and quoted one of their clients in their email. They even stated the keyword that a current client was number one of Google for. And you know what, they were. So they must be great yeah?