News, Articles & Knowledge

SEO or Search Engine Optimisation is the action of optimising your website and web pages to improve their online visibility. By following certain best practices, you can improve your online rankings for certain keywords in order to attract more relevant organic traffic through search engine results pages. If your website answers users’ queries well, you can then turn this traffic into leads and hopefully, paying customers.

Learn about the fundamentals of SEO in this simple guide for beginners. It is designed for Marketing Managers and CMOs to share with stakeholders so they can better understand what SEO is and why it's important to invest resources in it.

Account-Based Marketing (ABM) has emerged as a game-changing strategy for businesses looking to grow and foster stronger customer relationships. In this blog post, we will delve into the world of account-based marketing, exploring its key principles, benefits, and implementation strategies.

It’s been a busy year for Google updates, and the second core update of the year has landed in August 2023. 

Following a turbulent time in organic search going back to May this year, the August broad core algorithm update was officially released on August 24th and is expected to take around two weeks to fully roll out. 

In today's rapidly evolving digital landscape, artificial intelligence (AI) is making a profound impact on marketing strategies, presenting both opportunities and challenges for CMOs, Marketing Directors, and even CEOs everywhere. AI technologies are revolutionising the way businesses engage with customers, optimise campaigns, and deliver personalised experiences. It’s also affecting the way consumers search.

On 20^th April 2023, three of our digital marketing experts headed down to the Brighton Centre to attend the world’s largest search marketing conference, complete with training courses, speakers and talks from industry leaders. With more than 5000+ attendees from 50+ countries, the event attracts search marketers from across the globe, keen to dive further into the world of search marketing. This blog outlines our top 5 key takeaways from this year’s Brighton SEO conference, and how we will be using the new ideas we gleaned to further help our clients reach their digital marketing objectives.

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.