News, Articles & Knowledge

The Future of AI in Search

01-Mar-2023 10:33:04 | 8 Minute Read

Why is AI such a hot topic right now?

The emergence of Artificial Intelligence (AI) is slowly but surely changing the way we interact with technology forever, and it is now a growing topic in many industries.

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Topics: SEO, Technology, Content, Strategy, Digital Marketing, Effective Search Engine Optimisation (SEO), Content Strategy & Planning

The Future of Search

01-Dec-2022 12:56:43 | 8 Minute Read

 Search, or the practice of using online SEP’s (Search Engine Platforms) to search for information, is an everyday part of life, both at home and at work. In fact, search is so embedded in how we live, many of us never give a thought to how easily and how often we turn to online platforms to discover the information we need, be it a historical fact, a phone number for that new restaurant, booking tickets or just the satisfaction of idle curiosity.

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Topics: SEO, Technology, Strategy, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO)

The 2022 Google Helpful Content Update: What You Need to Know

30-Sep-2022 17:47:57 | 6 Minute Read

On August 25, 2022, Google announced a major update to its algorithm that will prioritise "helpful" content in its search results. The update, which was scheduled to take up to two weeks to rollout, has been dubbed the "helpful content update".

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Topics: SEO, Website, News, Effective Search Engine Optimisation (SEO)

Innovation Visual Partner with Aztec Support

31-Aug-2022 17:35:20 | 2 Minute Read

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

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Topics: SEO, PPC, Work, News, Social Media, Strategy, Video, Digital Marketing, Paid Search, Effective Search Engine Optimisation (SEO), Content Strategy & Planning, Lead Generation

Lulworth Student Company Partners with Innovation Visual

28-Jun-2022 14:29:58 | 3 Minute Read

Innovation Visual is delighted to be working in partnership with Lulworth Student Company. Lulworth Student Company, providers of affordable, yet high quality student accommodation in Bournemouth and approached us in late 2021 with a vision to grow their online presence. Since then, we have been working with them to leverage our expertise to help them achieve their business objectives through a carefully targeted, strategic programme of SEO (Search Engine Optimisation), Paid Search, Web development, content, social media and videography.

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Topics: SEO, Website, Work, HubSpot

Freestyle TS Partner with Innovation Visual!

27-May-2022 15:44:37 | 3 Minute Read

The Innovation Visual team is thrilled to be working with Freestyle Technical Services. Through dedicated and holistic digital strategies, we are helping them to generate the level of revenue required to meet their ambitious growth objectives.

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Topics: SEO, Work, News, Digital Marketing, Paid Search, Conversion Rate Optimisation (CRO), UX