News, Articles & Knowledge

We are delighted that Triducive Partners Ltd, leading medical marketing and communications agency, have chosen to partner with Innovation Visual to help them achieve their ambitious digital marketing goals.

Our team have already worked on strategy and implementation tactics to help the Triducive team generate more quality leads through their website, to complement their current strategies.

We are delighted to announce our recent client partnership with AA Taylor Medical Consulting and Mr A Alexander Taylor, Consultant Obstetrician and Gynaecologist who leads this private medical consulting practice in Dorset. We are looking forward to working in partnership with Mr Taylor to provide ongoing digital marketing services to help achieve some ambitious growth goals for his practice.

Innovation Visual recently formed an exciting partnership with the global, healthy snack brand, No Sugar Company. We are looking forward to helping this premium brand expand its market share and achieve its ambitious growth goals. Our work will focus on the UK market, and our objective is to replicate and exceed the success the brand has already achieved in North America.

Discover how the No Sugar Company plan to penetrate the UK market with the support of Innovation Visual’s strategic digital marketing expertise.

Search engine optimisation (SEO) is a crucial part of any business’s digital marketing strategy. Effective organic search is a cost-efficient, long-term means of delivering increased ranking, share of voice, visibility and for driving relevant traffic volume over the medium and long term.

With over 5.2 billion internet users reported in 2021 alone, the online marketplace is unavoidable, as is the need to market effectively to buyers there. Users are constantly browsing the web to find solutions to their problems, needs and challenges; and have innumerable solutions in the form of products and services to choose from. Every business is fighting to be seen by their target customers and, as there are now over 2 billion websites online, the competition to win greater amounts of that digital business is fierce.

In the world of SEO, Google E-A-T is on every SEO specialist’s radar and has been a trending subject since August 2018. E-A-T stands for Expertise, Authority, and Trustworthiness, which was outlined in Google’s official Search Quality Evaluator Guidelines. E-A-T looks at the content creation, the content creator, and the website overall to understand whether the content provides valuable and correct information to the user. This guide will explain what E-A-T is, how important it is, and how to optimise towards a SEO friendly website by using Google’s E-A-T as guidance.