News, Articles & Knowledge

The Statistics

• Zero to 100,000 views on YouTube in just a few months!
• Single campaign resulted in driving high-value purchases, giving an average ROAS of 46 times the paid media ad spend.
• Achieving 15x Return on Ad Spend on Google Ads paid campaigns across the account.
• Maintained position 1 for highly competitive ‘wigs’ term on Google search results pages (which has 25,000 searches per month in the UK).
• We now rank 1st for over 32 different keywords with search volumes between 25,000 and 50,000 searches a month.
• Users who watched a video on the site are 148% more likely to convert than users who don’t.
• Joseph’s Wigs rank in the top 3 results for 213 different keywords with aggregate search volumes of up to 25,000 searches a month.

Innovation Visual are thrilled to announce we will be working with Aztec Support. Aztec Support have over 21 years’ of experience in providing an expert IT support service in Chichester and beyond and have enlisted the help of Innovation Visual to elevate their marketing efforts and increase quality leads.

Marketing Technology (MarTech) is a rapidly expanding field that is growing in pace with the demands of businesses looking to service their customers more effectively, reduce friction from the buyers’ journey and drive sales to meet growth objectives at scale.

The coronavirus outbreak is the biggest single market disruption that the global economy has seen in decades. Even in a more localised or sector-based context, events such as the recession at the end of the 80s, the oil crisis of the 70s, and the 2008 financial crisis impacted fewer areas of the economy and more slowly than the current COVID19 outbreak. The great depression of the 1920s and the impact of the two World Wars are looking like the benchmarks for the economic disruption that could be witnessed.

But in all of the 24 hours news and social media cycle of doom, business people need to keep their heads, create a plan and work their way out of the situation that they find themselves in.

Innovation Visual are proud to continue to sponsor rising star Phoenix Goodman, in her Taekwondo career, and we are delighted that she has shared an update of what she has been up to this year so far.

By Phoenix Goodman herself:

Influence: 'the capacity to have an effect on the character, development, or behaviour or someone or something, or the effect itself.'

How to build influence was a central topic of discussion at a talk I attended at Web Summit 2019. Whether you are a brand, individual or celebrity; influencing people in a positive way is key to creating long lasting meaningful customer relationships.  It’s important to note that you don’t have to have a million followers or customers to be able to influence; more doesn’t necessarily mean better or higher engagement.