News, Articles & Knowledge

The internet; something we probably take for-granted as many of us probably cannot remember what life was like before it existed! Since the invention of the World Wide Web in 1989 by a Tim Berners Lee; the internet and the digital world has evolved drastically. In 1990 just 0.5% of the global population used the internet. Fast forward to today and there are a staggering 4.33 billion internet users equating to an global online penetration of 59% with users using the internet to do everything from watch videos, research information, find new recipes, downloading music, writing reviews to buying new clothes and groceries. The majority of individuals consume some sort of digital content on a regular or daily basis and digital marketing has the capability to reach large and targeted audiences.

This year World Mental Health Day lands on 10th October 2019. Organisations such as The Mental Health Foundation, Time to Change and Mind campaign tirelessly to raise awareness of mental health issues and to support individuals and families. Our blog explores how social media and technology can have a profound effect on mental health. 

There’s a high chance that your business may already be engaged in the basics of social selling especially if you have a LinkedIn account, Twitter account and or actively engage in forums like Quora and Reddit as these are ideal platforms to ‘social sell’.

Facebook is no longer just an incredibly useful and powerful tool for your social life. In fact, Facebook may have just created the single, most greatest marketing tool your business has available to them.

Facebook advertising is giving businesses the opportunity to extend their reach and capitalise on their “perfect” client or customer by allowing businesses to laser focus in on target demographics.

Here are some of the secrets to a successful Facebook Advertising campaign. 

This morning Amazing Grace, the highly regarded boutique lingerie store in Haslemere put live their ecommerce website. With the business having grown over many years from its Haslemere base business owner, Emma Green decided that she needed to make her products available to a wider audience. Working with a team of developers and designers, Innovation Visual have been providing the search marketing expertise and services for the project.