If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.
If you’re an international business that deals with clients and customers across the world, one of your challenges will be translating not only ads but your website, marketing materials and any point of contact your users might interact with.
Yes Yes Yes was set up by two longstanding friends, Susi Lennox and Sarah Brooks, who had both worked at pharmaceutical company Pfizer when Viagra was launched, and were aware of the need for effective intimate lubricants and moisturisers.
On 14th March 2019, I attended the Retail without Borders conference in London to learn more about the challenges faced by retailers as they decide to expand their business abroad. From return policies to market places via Brexit, the conference covered a lot of key subjects to consider when selling internationally.
Topics: Strategy
