News, Articles & Knowledge

When planning your marketing strategy and activity, it can be challenging to know where to start. In this episode of Digital Marketing Answered™, CEO and Founder of Innovation Visual, Tim Butler interviews Huw Waters, a highly experienced marketing leader, to discuss the essentials for forming your marketing plan. Huw Waters has worked with a diverse range of big-name brands from Panasonic to British Airways and, as a senior marketing leader, he has set the direction and plan for these businesses to position themselves and win against the competition, time and again. In this blog, we will explore key takeaways from their conversation, from top tips like budget allocation to the importance of understanding your current market position.

Want to listen instead? Find the full interview, by clicking on this Apple Podcasts link or this Spotify link. Don’t forget to subscribe to our YouTube channel to get the latest Digital Marketing Answered™ updates.

Defining an Ideal Customer Profile (ICP) for your business now matters more than ever before. With economic unrest and marketing budgets continuing to be squeezed, focusing on generating and nurturing leads from those that will actually deliver revenue is a cost-efficient, smart strategy.

You can’t possibly target everyone, so clearly defining who falls inside your ICP can ensure everyone from marketing to sales is aligned on your target audience and how to talk to them.

We are delighted to announce that Adepteq have partnered with Innovation Visual to enhance their digital presence and support their growth. We look forward to helping them achieve their business goals through our comprehensive digital marketing solutions.

We are excited to announce that Connely Roberts Mortgage Services (CR Mortgages) have chosen to partner with Innovation Visual to enhance their digital presence and support their growth in the competitive mortgage services industry. Our team is thrilled to collaborate with them to help achieve their business goals through our comprehensive digital marketing solutions.

The past few years have been marked by significant societal changes and disruption. In no particular order: COVID-19, the climate crisis, remote working, the economic recession, the cost-of-living crisis, Russia’s invasion of Ukraine, the explosion of AI, mass layouts in the tech industry, and more. The marketing world also had its share: Google’s increasingly volatile organic results, the appearance of AI into pretty much any marketing task, the tightening of privacy laws and the demise of the cookie, the continuing rise in paid media costs, the introduction of GA4, the rise of TikTok and Reddit, and again, the tidal wave of AI generated content on the Internet.

HubSpot is a powerful software solution that helps to streamline sales, marketing, and customer service departments. However, its cost can be a big investment for businesses, so understanding its potential ROI is crucial before making a decision.

This blog provides everything you need to know about HubSpot pricing and its financial impact to help you make a better decision that fits your budget and business goals. We'll discuss the following points:

• The financial impact of MarTech on your business
• HubSpot pricing explained
• Choosing the right plan for your business
• 3 tips to maximise your HubSpot investment